We Build iPhone, iPad, & Android Mobile Apps
More people are choosing mobile devices over desktops to consume digital content. Mobile websites help bridge the gap en route to a native mobile app, but many companies are still without a set plan to provide the best experience possible for smartphone and tablet users.
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Companies and organizations with a mobile app must provide a personalized and engaging experience to win a coveted spot on the home screens of users and truly build their brand on a mobile platform. Mobile chat helps win the battle by enabling users to instantly connect with your brand and other users on-the-go.
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Nearly every discussion of mobile content consumption references the benefits of collecting data. Knowing the specific metrics to track, however, and how these numbers might improve long-standing company goals is a less-talked about idea that needs to be visited in order to maximize the benefits of a mobile app.
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comScore’s new 2016 Mobile App Report, which draws on extensive mobile app usage data, indicates smartphones and tablets continue to dominate digital media consumption. Notably, companies without native mobile apps for iPhone, iPad, and Android miss countless opportunities to engage their audiences.
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Smartphones and tablets have surged in popularity to a point where mobile apps are embedded in the daily lives of users. Marketers are quickly coming to grips with this fact and releasing mobile apps to help sell products and services to their audiences. The current landscape and future of mobile app marketing involves a number of key technology innovations and fresh ways to both discover and leverage app content in 2016 and beyond.
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Companies primarily interested in leveraging mobile apps for internal use can greatly benefit from employee engagement and even a boost in company culture. Yet the impact of a mobile app risks falling short of expectations if employees or partners fail to embrace the technology. Learn how a number of best practices helps ensure everyone gravitates towards sustained mobile app engagement and reaps the rewards.
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Companies with a product or service to sell often leverage coupon codes to drive sales and incentivize people to follow social media accounts or subscribe to a newsletter. Offering exclusive coupon codes via mobile apps is another valuable option to consider and ultimately gives companies greater flexibility to engage its audience with relevant messaging.
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Customer satisfaction is vital to a company’s reputation and success. The ability to provide accessible support for products represents a huge win for companies with products requiring setup, maintenance, or troubleshooting.
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Push notifications are a vital tool for any company needing to interact with its user base. Studies show users who enable push are exponentially more engaged in the mobile app and unsurprisingly more likely to be retained as loyal content consumers.
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A significant number of mobile apps are removed within days or weeks of installation on a user’s device. Remaining relevant and competing for attention is thus essential to prolong high levels of engagement with users and remain popular for years to come. Learn how six strategies serve to ensure a mobile app is setup for long-term success.
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