mobile app versus mobile websites
Posted by Matt Milloway on Dec 19, 2016

The Pros and Cons of Mobile Websites vs. Mobile Apps

More people are choosing mobile devices over desktops to consume digital content. Mobile websites help bridge the gap en route to a native mobile app, but many companies are still without a set plan to provide the best experience possible for smartphone and tablet users.

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Posted by Matt Milloway on Nov 14, 2016

How Mobile Chat for Apps Drives Engagement

Companies and organizations with a mobile app must provide a personalized and engaging experience to win a coveted spot on the home screens of users and truly build their brand on a mobile platform. Mobile chat helps win the battle by enabling users to instantly connect with your brand and other users on-the-go. 

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key mobile app usage metrics
Posted by Matt Milloway on Oct 10, 2016

Key Insights from Mobile App Analytics

Nearly every discussion of mobile content consumption references the benefits of collecting data. Knowing the specific metrics to track, however, and how these numbers might improve long-standing company goals is a less-talked about idea that needs to be visited in order to maximize the benefits of a mobile app. 

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mobile app usage trends 2016
Posted by Matt Milloway on Sep 18, 2016

New Research from comScore's 2016 Mobile App Report

comScore’s new 2016 Mobile App Report, which draws on extensive mobile app usage data, indicates smartphones and tablets continue to dominate digital media consumption. Notably, companies without native mobile apps for iPhone, iPad, and Android miss countless opportunities to engage their audiences. 

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Posted by Matt Milloway on Aug 22, 2016

Current & Future Trends in Mobile App Marketing

Smartphones and tablets have surged in popularity to a point where mobile apps are embedded in the daily lives of users. Marketers are quickly coming to grips with this fact and releasing mobile apps to help sell products and services to their audiences. The current landscape and future of mobile app marketing involves a number of key technology innovations and fresh ways to both discover and leverage app content in 2016 and beyond. 

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Posted by Matt Milloway on Aug 08, 2016

How Mobile Apps Strengthen Employee Engagement & Company Culture

Companies primarily interested in leveraging mobile apps for internal use can greatly benefit from employee engagement and even a boost in company culture. Yet the impact of a mobile app risks falling short of expectations if employees or partners fail to embrace the technology. Learn how a number of best practices helps ensure everyone gravitates towards sustained mobile app engagement and reaps the rewards.

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Posted by Matt Milloway on Jul 25, 2016

Use Mobile Apps to Incentivize Customers with Coupon Codes & Loyalty Rewards

Companies with a product or service to sell often leverage coupon codes to drive sales and incentivize people to follow social media accounts or subscribe to a newsletter. Offering exclusive coupon codes via mobile apps is another valuable option to consider and ultimately gives companies greater flexibility to engage its audience with relevant messaging. 

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Posted by Matt Milloway on Jul 10, 2016

How Product Support Pages in Mobile Apps Better Engage Customers

Customer satisfaction is vital to a company’s reputation and success. The ability to provide accessible support for products represents a huge win for companies with products requiring setup, maintenance, or troubleshooting. 

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Posted by Matt Milloway on Jun 28, 2016

Best Practices & Tips for Sending Mobile App Push Messages

Push notifications are a vital tool for any company needing to interact with its user base. Studies show users who enable push are exponentially more engaged in the mobile app and unsurprisingly more likely to be retained as loyal content consumers.

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Posted by Matt Milloway on Jun 13, 2016

Six Strategies to Retain and Grow a Mobile App's User Base Over Time

A significant number of mobile apps are removed within days or weeks of installation on a user’s device. Remaining relevant and competing for attention is thus essential to prolong high levels of engagement with users and remain popular for years to come. Learn how six strategies serve to ensure a mobile app is setup for long-term success.

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