Archives / 2014
  • understanding mobile app homepage designs
    Posted by Matt Milloway on Dec 05, 2014

    Examples of Mobile App Home Screen & Menu Designs

    Most mobile app experiences start with a user tapping an app icon and launching a splash screen. What happens next, or once a user is greeted with a mobile app home screen, represents the first real test in judging the effectiveness of mobilizing a particular collection of content. Enjoying both an intuitive home screen design and the flexibility to change the organization and color of content in a menu gives organizations the ability to better control the user experience.

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  • Posted by Matt Milloway on Nov 30, 2014

    Our Digital Future: 2014 Mobile App Research

    ComScore’s comprehensive “U.S. Digital Future in Focus” study for 2014 showcases a range of significant data. The findings, largely consisting of mobile application usage data, paint a telling picture—one of an increasingly mobile country not only prioritizing mobile apps to traditional desktop experiences, but also native apps to mobile browsers. Read below for more details on the most significant findings related to mobile development and the importance of providing an app for any company or organization.

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  • branding custom mobile app
    Posted by Matt Milloway on Oct 07, 2014

    Benefits of Custom Color Schemes & Mobile App Branding

    A whopping 90% of information transmitted to the brain is visual. While the specific number might be up for debate, common sense tells much of the best content loses its effectiveness without the right presentation. Mobile apps showcasing any type of content--similar to paper material and websites--need to not only look professional and eye-catching, but cohesively reflect the brand of the company or organization attempting to engage with their audience.

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  • Posted by Matt Milloway on Aug 20, 2014

    Examples of AppBurst Sales & Marketing Mobile Apps

    AppBurst has a proven track record in providing companies with engaging mobile apps to help drive sales and marketing efforts. With a majority of individuals now using mobile apps for digital engagement over traditional websites, making native  mobile apps available to potential and existing customers is more important than ever before. Check out the specific examples below with details about the apps and insight into how mobile technology is helping each client achieve its goals.

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  • Mobile App Marketing Push Messages
    Posted by on Jul 23, 2014

    Mobile App Marketing via Push Notification Messages

    This is how I use push notification messages plus content marketing in my iOS and Android mobile apps. My name is Mike Haldas and I am the co-founder of AppBurst. I have used the AppBurst mobile app platform to create several apps for a video surveillance company that I also co-founded, CCTV Camera Pros. I use these apps to extend the company's content marketing strategy to mobile. Building a mobile app user base and push subscriber list is a lot like building an email marketing list.

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  • AppBurst Dashboard and app
    Posted by Matt Milloway on Apr 02, 2014

    Is Your Content Ready For Mobile?

    One of the most important factors to consider before developing a mobile app is content. More specifically, where does data currently reside and what is the easiest, most effective route to get the content into a mobile app? While many core app features are built and managed directly by a development team, data unique to each organization -- whether it be event information, sales and marketing material or media -- must be shared and maintained in a format ready for mobile.

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