Archives / 2015
  • Posted by Matt Milloway on Dec 29, 2015

    Big-Picture Benefits of Sales & Marketing Mobile Apps

    Mobile technology is a necessary tool for sales and marketing efforts in the 21st-century; the ability to share content with users around the world on a greater scale simply cannot be overlooked by companies with goals to promote a product or service. The big-picture benefits of developing a sales and marketing mobile app include uninterrupted access to important marketing material, highly targeted and interactive features used to engage potential customers or clients, and reduced paper usage to help the environment.  

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  • Posted by Matt Milloway on Dec 08, 2015

    Developing a Mobile App for News Articles and Blog Post Content

    News articles and blog posts are integral to most people’s jobs and personal lives. From catching up on sports and entertainment to reading about industry updates and company news, access to updated resources is increasingly expected on mobile devices. Providing users with pertinent content in a mobile app enables companies and organizations to capture the attention of their audience to more easily achieve its other goals.  

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  • Posted by Matt Milloway on Nov 30, 2015

    AppBurst Publishes Pricing Tiers for Mobile App Solutions

    Appburst has published pricing details for its mobile app solutions and maintenance plans in a move to add transparency and simplify the decision making process for companies in need of mobile app development. The pricing chart overviews three new standardized tiers aimed to accommodate varied budgets and goals. Custom tiers and development are also available to ensure even the most unique needs are met on a case by case basis. 

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  • Posted by Matt Milloway on Oct 27, 2015

    Daybreak Defender Mobile App Released with Two-Factor Authentication

    AppBurst recently developed and released the Daybreak Defender Mobile App for Daybreak Games Company. The Daybreak Defender Mobile App offers a two-step authentication method for Daybreak Games account access—similar to what is found in banking and email services—to provide a one-time PIN to use in conjunction with the account owner’s regular password. The feature provides an additional layer of security for account information. 

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  • Posted by Matt Milloway on Sep 09, 2015

    Successful Marketing to Mobile App Customers

    Making native iPhone, iPad, and Android mobile apps available to current and prospective customers is an increasingly integral part of company marketing plans. The CMO Council, a global network of executives, found that “mobile is increasingly important—if not critical—for marketing success… 61 percent of marketers revealed they have deployed some form of mobile engagement, and 54 percent report that the mobile channel has become critical to customer interaction, retention and brand differentiation.”

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  • mobile app marketing QR code
    Posted by Matt Milloway on Jun 02, 2015

    Understanding QR Codes & Mobile App Marketing

    Many companies and organizations investing in a mobile app are rightly concerned about getting the technology into the hands of their audience. Without easy methods to download the app and maximizing its usage, everyone loses—from event planners or sales teams to end users expecting an easy and efficient means to access content. Learn how utilizing QR codes in conjunction with a mobile app download simplifies the process for everyone involved.

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  • Posted by Matt Milloway on Apr 29, 2015

    New Mobile App Usage Data from ComScore's 2015 Digital Future Study

    ComScore’s most recent “Digital Future in Focus” report for 2015 reveals a number of key finding from the leading internet researcher’s annual study of digital media usage. As in previous years, mobile apps and internet usage—often in tandem—play a major factor in how people around the world interact with digital media. The following excerpts and reactions from the report are the most relevant for companies and organizations interested in developing or maintaining an engaging mobile app:

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  • push messaging blog
    Posted by Matt Milloway on Feb 24, 2015

    Benefits of Scheduled Push Messaging for Mobile Apps

    Push messaging represents one of the more engaging features available to companies and organizations with native iPhone, iPad, and Android mobile apps. Interacting with end users in real-time to send urgent notifications, sponsor messages, or simply pointing out promotions and updates is made easy by the fact users carry their phones and tablets practically everywhere. The introduction of scheduled push messaging adds another useful element to the feature and serves to address cases where admin users can’t be in front of a computer when important messages need to be sent.

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