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  Posted by Matt Milloway on Sep 09, 2015

  Successful Marketing to Mobile App Customers

  Making native iPhone, iPad, and Android mobile apps available to current and prospective customers is an increasingly integral part of company marketing plans. The CMO Council, a global network of executives, found that “mobile is increasingly important—if not critical—for marketing success… 61 percent of marketers revealed they have deployed some form of mobile engagement, and 54 percent report that the mobile channel has become critical to customer interaction, retention and brand differentiation.”

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