We Build iPhone, iPad, & Android Mobile Apps
More people are choosing mobile devices over desktops to consume digital content. Mobile websites help bridge the gap en route to a native mobile app, but many companies are still without a set plan to provide the best experience possible for smartphone and tablet users.
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Companies and organizations with a mobile app must provide a personalized and engaging experience to win a coveted spot on the home screens of users and truly build their brand on a mobile platform. Mobile chat helps win the battle by enabling users to instantly connect with your brand and other users on-the-go.
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Nearly every discussion of mobile content consumption references the benefits of collecting data. Knowing the specific metrics to track, however, and how these numbers might improve long-standing company goals is a less-talked about idea that needs to be visited in order to maximize the benefits of a mobile app.
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comScore’s new 2016 Mobile App Report, which draws on extensive mobile app usage data, indicates smartphones and tablets continue to dominate digital media consumption. Notably, companies without native mobile apps for iPhone, iPad, and Android miss countless opportunities to engage their audiences.
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Smartphones and tablets have surged in popularity to a point where mobile apps are embedded in the daily lives of users. Marketers are quickly coming to grips with this fact and releasing mobile apps to help sell products and services to their audiences. The current landscape and future of mobile app marketing involves a number of key technology innovations and fresh ways to both discover and leverage app content in 2016 and beyond.
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Companies primarily interested in leveraging mobile apps for internal use can greatly benefit from employee engagement and even a boost in company culture. Yet the impact of a mobile app risks falling short of expectations if employees or partners fail to embrace the technology. Learn how a number of best practices helps ensure everyone gravitates towards sustained mobile app engagement and reaps the rewards.
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Companies with a product or service to sell often leverage coupon codes to drive sales and incentivize people to follow social media accounts or subscribe to a newsletter. Offering exclusive coupon codes via mobile apps is another valuable option to consider and ultimately gives companies greater flexibility to engage its audience with relevant messaging.
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Customer satisfaction is vital to a company’s reputation and success. The ability to provide accessible support for products represents a huge win for companies with products requiring setup, maintenance, or troubleshooting.
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Push notifications are a vital tool for any company needing to interact with its user base. Studies show users who enable push are exponentially more engaged in the mobile app and unsurprisingly more likely to be retained as loyal content consumers.
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A significant number of mobile apps are removed within days or weeks of installation on a user’s device. Remaining relevant and competing for attention is thus essential to prolong high levels of engagement with users and remain popular for years to come. Learn how six strategies serve to ensure a mobile app is setup for long-term success.
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The majority of mobile apps are available to the general public as a tool for consuming content. Many companies, however, are also taking advantage of the technology to give their internal employees a better way to access documents, network with colleagues, and a host of other benefits.
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comScore’s recent Cross-Platform: Future in Focus study for US-based digital media usage in 2016 reveals new insight into adult’s preferences and tendencies for consuming content. Digital media usage is unsurprisingly on the rise and smartphones are leading the charge:
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Mobile apps are becoming more instrumental to business success as adoption of smartphones and tablets reach an all-time high. Business owners are often aware of the many features and benefits mobile apps offer without understanding the inherent reasons behind the technology’s growing popularity. Learn four big-picture reasons why every growing business needs a mobile app to keep pace with competitors and reach bigger goals in the digital age.
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The advent of mobile technology has reshaped the way companies and organizations share content with their audiences. Going mobile inevitably reduces or even eliminates the need for printing everything from conference agendas for attendees to marketing and sales brochures for prospective clients.
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Mobile apps give companies and organizations a unique opportunity to engage user bases around the world. Those responsible for managing content, however, must still contend with getting data into the app and managing subsequent changes. The AppBurst Dashboard greatly simplifies this process by placing full control in the hands of admin users to upload and edit content via an intuitive content management system.
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Digital media usage continues to rise with every passing year and native mobile apps for iPhone, iPad, and Android are paving the way at unprecedented rates. comScore, a trusted internet research company, released their annual digital media usage study using 2015 data.
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Attention to detail often makes the difference between a mobile app with average usage metrics and one that becomes a vital part of a user’s daily life. While the best apps offer a combination of interactive features, custom branding, and relevant content, work still needs to be done to ensure maximum adoption and engagement once early users download the app.
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An effective promotion and marketing strategy increases download numbers and puts a mobile application in the hands of more users across the world. What happens next is critical to retaining users and not succumbing to the common problem of individuals viewing an app once or twice before reverting to more familiar experiences like email and Facebook. Consider the following tips for retaining mobile app users to ensure engagement remains consistent each and every day.
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