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Push notifications are a vital tool for any company needing to interact with its user base. Studies show users who enable push are exponentially more engaged in the mobile app and unsurprisingly more likely to be retained as loyal content consumers.
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A significant number of mobile apps are removed within days or weeks of installation on a user’s device. Remaining relevant and competing for attention is thus essential to prolong high levels of engagement with users and remain popular for years to come. Learn how six strategies serve to ensure a mobile app is setup for long-term success.
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