Archives / 2016 / August
  • Posted by Matt Milloway on Aug 22, 2016

    Current & Future Trends in Mobile App Marketing

    Smartphones and tablets have surged in popularity to a point where mobile apps are embedded in the daily lives of users. Marketers are quickly coming to grips with this fact and releasing mobile apps to help sell products and services to their audiences. The current landscape and future of mobile app marketing involves a number of key technology innovations and fresh ways to both discover and leverage app content in 2016 and beyond. 

    read more
  • Posted by Matt Milloway on Aug 08, 2016

    How Mobile Apps Strengthen Employee Engagement & Company Culture

    Companies primarily interested in leveraging mobile apps for internal use can greatly benefit from employee engagement and even a boost in company culture. Yet the impact of a mobile app risks falling short of expectations if employees or partners fail to embrace the technology. Learn how a number of best practices helps ensure everyone gravitates towards sustained mobile app engagement and reaps the rewards.

    read more