Strategies to Boost Mobile App Engagement & Generate More Downloads

Posted by Matt Milloway on Jan 28, 2016

Attention to detail often makes the difference between a mobile app with average usage metrics and one that becomes a vital part of a user’s daily life. While the best apps offer a combination of interactive features, custom branding, and relevant content, work still needs to be done to ensure maximum adoption and engagement once early users download the app.

Year-Round Content

The biggest driving factor in engagement—mobile or otherwise—is giving audience relevant and timely content on a year-round basis. From popular blogs to mobile apps, content is king and updates should occur at least weekly based on the industry and expectations of each user base. Individuals who visit an app and see a lack of activity or new content are much less likely to return to the app when other options are ready to engage on a daily basis. 

Convenient Social Sharing

Mobile app engagement relies on users who share content with their family, friends, and colleagues on social media. Avoid forcing users to send screenshots of apps or copy and pasting content into an email. Make social sharing convenient and integrated inside of the mobile app. Users should have the ability to share via every popular social media platform and send emails to others without leaving the app experience. 

The Concept of Mobile Exclusivity 

While people are consuming digital media on smartphones and tablets in more numbers than ever before, it helps to create and promote the concept of mobile exclusivity. In other words, make certain content only available on mobile to incentivize more downloads and hopefully find a valued spot on user's homescreens due to important and exclusive content. 

Also consider mobile-only rewards or prizes; perhaps the incentive is based on coupon codes or promotions only accessible via the mobile app. Drawings and weekly or monthly giveaways to all users also creates additional demand to engage with app content.

Opt-In for Push Alerts

Ensuring the majority of users opts in for push alerts can be the single most important step to accomplish in the early stages of attracting and retaining a mobile audience. Push alerts—also known as push notifications or messages—occur in real-time to notify users of updates, happenings, or a new launch. Build a positive track record regarding push message content to ensure current users are only receiving informativ and timely messages.

Assuming the first obstacle is cleared and users understand the importance of receiving push alerts, make sure the notifications continue to be useful by including deep links directly to app content. Consider a push alert announcing a new product or service and then imagine that same message containing a link to a page in the app with information, resources, and potentially mobile-exclusive offers. The latter is simply much more effective. 

For more information about mobile engagement and to speak with an AppBurst representative about native app development for iPhone, iPad, Android: