Going Mobile and the Benefits of Reduced Paper Usage

Posted by Matt Milloway on Mar 31, 2016

The advent of mobile technology has reshaped the way companies and organizations share content with their audiences. Going mobile inevitably reduces or even eliminates the need for printing everything from conference agendas for attendees to marketing and sales brochures for prospective clients. 

Environmental Considerations

Concerns over the environment are more relevant in recent years. Establishing a position that not only recognizes important environmental issues, but also takes the initiative, is a positive step under any circumstance and shows progress to end users engaging in a brand. Utilize the mobile app to discuss reduced paper usage and promote going green in other elements of life and the business world. 

Lowered Budgets

Going mobile immediately reduces reliance on paper products. A related benefit is the reduction of costs associated with sharing content with an audience. Developing a mobile app and its associated costs are most often offset by avoiding expensive print runs not only subject to the market costs of paper, but the company outsourced to put together, print, and ship the material. Beyond the initial costs to print a brochure, for example, the costs of updating and reprinting the same content due to a typo, change in marketing strategy, or new product release often doubles printing costs—even if 99% of the content remains the same.

Most mobile app development companies provide a CMS for admin users to easily make changes to content. The feature translates to less headaches and costs associated with keeping material up to date. Mobile apps, unlike printing material, also provide interactive features for promotions and sponsor ads—updated on a more consistent basis and offering media options for videos unable to be included in printed material. The flexibility to showcase a better variety of content with easy updates gives mobile app owners an outlet for additional revenue and a more balanced budget.

Greater Mobility of Content

Consider a scenario where traveling sales reps are tasked with promoting a product or service all over the world. From packs of brochures getting lost in checked luggage to demand at a trade show simply outweighing supply, relying on paper material is a risky business—even before considering the risk of potential customers discarding or losing the material before it ends up on their desks or in the hands of decision makers. The scenario is similar in other industries and cases where content needs to be shared with an audience; event attendees using programs and gamers needing a game guide are two prime examples in different industries.

What better alternative exists than putting all content in a mobile format easily shareable via social media and available via smartphone or tablet at any time of day? People take their mobile devices everywhere and readily use apps for a myriad of day to day activities. Build an mobile app full of useful content and get added to homescreens for unparalleled levels of engagement, as users are able to access and share important PDF documents, company updates, resources, and any other relevant piece of content. 

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