A Native Mobile App Upgrades These Six Things for Modern Companies

Posted by Matt Milloway on May 18, 2016

The majority of mobile apps are available to the general public as a tool for consuming content. Many companies, however, are also taking advantage of the technology to give their internal employees a better way to access documents, network with colleagues, and a host of other benefits.

Continue reading to learn six major improvements a mobile app brings to any modern company. 

Document Libraries

Every company needs to share some type of required reading and resources to employees. Handbooks, instructions, presentations, and tutorials can all be made available via PDFs or Microsoft Suite documents in a mobile app. Enable employees to access the documents on their smartphone or tablet from the office, at home, or even in flight. Documents may be organized into categories and made available for offline access or on-demand. 

Another example of transitioning to document libraries is making brochures and marketing material available to employees to share with potential clients and customers at events or in day-to-day activities such as social functions or waiting on a flight. While paper documents are easily misplaced or wrinkled, their digital counterparts are always available to share and consume. Document libraries in a mobile app also cut down on wastefulness and costs associated with paper usage

Contact Directories 

Communication between company members is vital and mobile apps provide an easily solution for contact directories. Share phone numbers, email addresses, and other information such as bios or headshots to keep everyone connected. Employees may email others directly in the mobile app to schedule appointments or ask questions. Online email address books do provide much of the same convenience, but employees typically only save frequently-emailed contacts and need another source for the entire company directory. 

Planning & Reminders

Give employees digital tools to stay organized and increase productivity. Mobile app features may include a personal notepad and event listings with calendar integration. The former is a great way for employees to take notes at internal meetings or about educational documents in the mobile app—as well as conveniences like lunch reminders and work to-do lists. The latter, which can make up sessions for a bigger event or simply showcase a list of internal meetings, gives employees the chance to bookmark applicable appointments or sessions and directly add reminders to their favorite calendar app such as iCal or Outlook. 

Engagement 

Features like document libraries, contact directories, and notepads all increase engagement, but so too do less talked-about options for internal company apps. Consider implementing interactive surveys to receive employee feedback on a wide range of information from catering preferences at the next company-wide meeting to anonymous feedback about a supervisor or initiative. 

Push alerts with deep linking also enable company admin users to alert employees of internal news and happenings when it’s most relevant, as well as link to specific content in the mobile app such as a new set of educational documents. Engagement via mobile can be a two-way street giving employees a sense of empowerment and higher-ups the chance to easily interact with everyone at the company. 

Data Availability

The global nature of many companies and organizations means reliable data access and attention to detail with employees and end users of different backgrounds is more important than ever before. Leading mobile app providers ensure mobile apps are available to download quickly and reliably—regardless of a user’s location around the world. The majority of application data is also available for offline access and can be consumed in multiple languages. 

Mobile technology, in a nutshell, greatly alleviates the difficulties associated with sharing content in paper formats to people spread out near and far from the home office. The majority of digital media consumption also occurs on smartphones and tablets—not desktops, which means sharing company content in a mobile app trumps traditional websites. Employees who spend an increasing amount of time on their mobile devices will readily adopt to consume company information on their iPhones, iPad, and Androids. 

Security

Alternative distribution options means mobile apps can be made available outside of the app stores to give companies the peace of mind their internal content remains secure. For mobile apps needing a public presence, but with sensitive data, user authentication or password protection can secure certain sections of the mobile app and enable admin users to track user activity and register authorized access. 

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