Posted by Matt Milloway on May 18, 2016

A Native Mobile App Upgrades These Six Things for Modern Companies

The majority of mobile apps are available to the general public as a tool for consuming content. Many companies, however, are also taking advantage of the technology to give their internal employees a better way to access documents, network with colleagues, and a host of other benefits.

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Posted by Matt Milloway on Apr 29, 2016

Digital Media & Mobile App Usage: Future in Focus

comScore’s recent Cross-Platform: Future in Focus study for US-based digital media usage in 2016 reveals new insight into adult’s preferences and tendencies for consuming content. Digital media usage is unsurprisingly on the rise and smartphones are leading the charge:

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Posted by Matt Milloway on Apr 17, 2016

Four Reasons Every Growing Business Needs a Mobile App

Mobile apps are becoming more instrumental to business success as adoption of smartphones and tablets reach an all-time high. Business owners are often aware of the many features and benefits mobile apps offer without understanding the inherent reasons behind the technology’s growing popularity. Learn four big-picture reasons why every growing business needs a mobile app to keep pace with competitors and reach bigger goals in the digital age.   

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Posted by Matt Milloway on Mar 31, 2016

Going Mobile and the Benefits of Reduced Paper Usage

The advent of mobile technology has reshaped the way companies and organizations share content with their audiences. Going mobile inevitably reduces or even eliminates the need for printing everything from conference agendas for attendees to marketing and sales brochures for prospective clients. 

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Posted by Matt Milloway on Mar 21, 2016

Use the AppBurst Dashboard for All Mobile App Content Integration

Mobile apps give companies and organizations a unique opportunity to engage user bases around the world. Those responsible for managing content, however, must still contend with getting data into the app and managing subsequent changes. The AppBurst Dashboard greatly simplifies this process by placing full control in the hands of admin users to upload and edit content via an intuitive content management system. 

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Posted by Matt Milloway on Feb 15, 2016

The Increase of Digital Media Usage in Mobile Apps

Digital media usage continues to rise with every passing year and native mobile apps for iPhone, iPad, and Android are paving the way at unprecedented rates. comScore, a trusted internet research company, released their annual digital media usage study using 2015 data.

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Posted by Matt Milloway on Jan 28, 2016

Strategies to Boost Mobile App Engagement & Generate More Downloads

Attention to detail often makes the difference between a mobile app with average usage metrics and one that becomes a vital part of a user’s daily life. While the best apps offer a combination of interactive features, custom branding, and relevant content, work still needs to be done to ensure maximum adoption and engagement once early users download the app.

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Posted by Matt Milloway on Jan 13, 2016

Tips for Retaining Mobile App Users

An effective promotion and marketing strategy increases download numbers and puts a mobile application in the hands of more users across the world. What happens next is critical to retaining users and not succumbing to the common problem of individuals viewing an app once or twice before reverting to more familiar experiences like email and Facebook. Consider the following tips for retaining mobile app users to ensure engagement remains consistent each and every day. 

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Posted by Matt Milloway on Dec 29, 2015

Big-Picture Benefits of Sales & Marketing Mobile Apps

Mobile technology is a necessary tool for sales and marketing efforts in the 21st-century; the ability to share content with users around the world on a greater scale simply cannot be overlooked by companies with goals to promote a product or service. The big-picture benefits of developing a sales and marketing mobile app include uninterrupted access to important marketing material, highly targeted and interactive features used to engage potential customers or clients, and reduced paper usage to help the environment.  

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Posted by Matt Milloway on Dec 08, 2015

Developing a Mobile App for News Articles and Blog Post Content

News articles and blog posts are integral to most people’s jobs and personal lives. From catching up on sports and entertainment to reading about industry updates and company news, access to updated resources is increasingly expected on mobile devices. Providing users with pertinent content in a mobile app enables companies and organizations to capture the attention of their audience to more easily achieve its other goals.  

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