We Build iPhone, iPad, & Android Mobile Apps
The majority of mobile apps are available to the general public as a tool for consuming content. Many companies, however, are also taking advantage of the technology to give their internal employees a better way to access documents, network with colleagues, and a host of other benefits.
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comScore’s recent Cross-Platform: Future in Focus study for US-based digital media usage in 2016 reveals new insight into adult’s preferences and tendencies for consuming content. Digital media usage is unsurprisingly on the rise and smartphones are leading the charge:
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Mobile apps are becoming more instrumental to business success as adoption of smartphones and tablets reach an all-time high. Business owners are often aware of the many features and benefits mobile apps offer without understanding the inherent reasons behind the technology’s growing popularity. Learn four big-picture reasons why every growing business needs a mobile app to keep pace with competitors and reach bigger goals in the digital age.
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The advent of mobile technology has reshaped the way companies and organizations share content with their audiences. Going mobile inevitably reduces or even eliminates the need for printing everything from conference agendas for attendees to marketing and sales brochures for prospective clients.
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Mobile apps give companies and organizations a unique opportunity to engage user bases around the world. Those responsible for managing content, however, must still contend with getting data into the app and managing subsequent changes. The AppBurst Dashboard greatly simplifies this process by placing full control in the hands of admin users to upload and edit content via an intuitive content management system.
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Digital media usage continues to rise with every passing year and native mobile apps for iPhone, iPad, and Android are paving the way at unprecedented rates. comScore, a trusted internet research company, released their annual digital media usage study using 2015 data.
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Attention to detail often makes the difference between a mobile app with average usage metrics and one that becomes a vital part of a user’s daily life. While the best apps offer a combination of interactive features, custom branding, and relevant content, work still needs to be done to ensure maximum adoption and engagement once early users download the app.
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An effective promotion and marketing strategy increases download numbers and puts a mobile application in the hands of more users across the world. What happens next is critical to retaining users and not succumbing to the common problem of individuals viewing an app once or twice before reverting to more familiar experiences like email and Facebook. Consider the following tips for retaining mobile app users to ensure engagement remains consistent each and every day.
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Mobile technology is a necessary tool for sales and marketing efforts in the 21st-century; the ability to share content with users around the world on a greater scale simply cannot be overlooked by companies with goals to promote a product or service. The big-picture benefits of developing a sales and marketing mobile app include uninterrupted access to important marketing material, highly targeted and interactive features used to engage potential customers or clients, and reduced paper usage to help the environment.
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News articles and blog posts are integral to most people’s jobs and personal lives. From catching up on sports and entertainment to reading about industry updates and company news, access to updated resources is increasingly expected on mobile devices. Providing users with pertinent content in a mobile app enables companies and organizations to capture the attention of their audience to more easily achieve its other goals.
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