Blog

Posted by Matt Milloway on Nov 30, 2015

AppBurst Publishes Pricing Tiers for Mobile App Solutions

Appburst has published pricing details for its mobile app solutions and maintenance plans in a move to add transparency and simplify the decision making process for companies in need of mobile app development. The pricing chart overviews three new standardized tiers aimed to accommodate varied budgets and goals. Custom tiers and development are also available to ensure even the most unique needs are met on a case by case basis. 

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Posted by Matt Milloway on Oct 27, 2015

Daybreak Defender Mobile App Released with Two-Factor Authentication

AppBurst recently developed and released the Daybreak Defender Mobile App for Daybreak Games Company. The Daybreak Defender Mobile App offers a two-step authentication method for Daybreak Games account access—similar to what is found in banking and email services—to provide a one-time PIN to use in conjunction with the account owner’s regular password. The feature provides an additional layer of security for account information. 

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Posted by Matt Milloway on Sep 09, 2015

Successful Marketing to Mobile App Customers

Making native iPhone, iPad, and Android mobile apps available to current and prospective customers is an increasingly integral part of company marketing plans. The CMO Council, a global network of executives, found that “mobile is increasingly important—if not critical—for marketing success… 61 percent of marketers revealed they have deployed some form of mobile engagement, and 54 percent report that the mobile channel has become critical to customer interaction, retention and brand differentiation.”

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mobile app marketing QR code
Posted by Matt Milloway on Jun 02, 2015

Understanding QR Codes & Mobile App Marketing

Many companies and organizations investing in a mobile app are rightly concerned about getting the technology into the hands of their audience. Without easy methods to download the app and maximizing its usage, everyone loses—from event planners or sales teams to end users expecting an easy and efficient means to access content. Learn how utilizing QR codes in conjunction with a mobile app download simplifies the process for everyone involved.

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Posted by Matt Milloway on Apr 29, 2015

New Mobile App Usage Data from ComScore's 2015 Digital Future Study

ComScore’s most recent “Digital Future in Focus” report for 2015 reveals a number of key finding from the leading internet researcher’s annual study of digital media usage. As in previous years, mobile apps and internet usage—often in tandem—play a major factor in how people around the world interact with digital media. The following excerpts and reactions from the report are the most relevant for companies and organizations interested in developing or maintaining an engaging mobile app:

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push messaging blog
Posted by Matt Milloway on Feb 24, 2015

Benefits of Scheduled Push Messaging for Mobile Apps

Push messaging represents one of the more engaging features available to companies and organizations with native iPhone, iPad, and Android mobile apps. Interacting with end users in real-time to send urgent notifications, sponsor messages, or simply pointing out promotions and updates is made easy by the fact users carry their phones and tablets practically everywhere. The introduction of scheduled push messaging adds another useful element to the feature and serves to address cases where admin users can’t be in front of a computer when important messages need to be sent.

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understanding mobile app homepage designs
Posted by Matt Milloway on Dec 05, 2014

Examples of Mobile App Home Screen & Menu Designs

Most mobile app experiences start with a user tapping an app icon and launching a splash screen. What happens next, or once a user is greeted with a mobile app home screen, represents the first real test in judging the effectiveness of mobilizing a particular collection of content. Enjoying both an intuitive home screen design and the flexibility to change the organization and color of content in a menu gives organizations the ability to better control the user experience.

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Posted by Matt Milloway on Nov 30, 2014

Our Digital Future: 2014 Mobile App Research

ComScore’s comprehensive “U.S. Digital Future in Focus” study for 2014 showcases a range of significant data. The findings, largely consisting of mobile application usage data, paint a telling picture—one of an increasingly mobile country not only prioritizing mobile apps to traditional desktop experiences, but also native apps to mobile browsers. Read below for more details on the most significant findings related to mobile development and the importance of providing an app for any company or organization.

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branding custom mobile app
Posted by Matt Milloway on Oct 07, 2014

Benefits of Custom Color Schemes & Mobile App Branding

A whopping 90% of information transmitted to the brain is visual. While the specific number might be up for debate, common sense tells much of the best content loses its effectiveness without the right presentation. Mobile apps showcasing any type of content--similar to paper material and websites--need to not only look professional and eye-catching, but cohesively reflect the brand of the company or organization attempting to engage with their audience.

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Posted by Matt Milloway on Aug 20, 2014

Examples of AppBurst Sales & Marketing Mobile Apps

AppBurst has a proven track record in providing companies with engaging mobile apps to help drive sales and marketing efforts. With a majority of individuals now using mobile apps for digital engagement over traditional websites, making native  mobile apps available to potential and existing customers is more important than ever before. Check out the specific examples below with details about the apps and insight into how mobile technology is helping each client achieve its goals.

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