Companies and organizations benefit from great control over the content and branding of their mobile applications. The AppBurst Dashboard grants admin users a wide range of tools to take simple content and graphic updates out of the hands of the development team. Enjoy the convenience of mobile app content updates from home or the office in real-time. Admin users may also edit the colors and graphics of the app, send real-time push alerts to users, manage user logins, and view a complete report detailing download statistics, usage analytics, and feedback from surveys—among other useful features aimed to make app content management simple and intuitive.
The AppBurst Dashboard gives clients user-friendly options to add, organize, and edit mobile application data; content from sales and marketing items to event sessions, inventory lists, to anything else applicable to any company or organization. Files such as PDF brochures and Microsoft Suite documents can be easily uploaded and managed in the admin system—so too can links to websites, native text, images, and a host of other file formats and types. While some types of integration—with 3rd-party video providers like Brightcove, for example—might need the expertise of developers to integrate and manage, the user-friendly CMS is able to give admin users control over most, if not all, of application content.
Uploaded content in the dashboard is divided into different types or file formats (e.g. PDF brochures, event sessions, etc.) for easier organization and admin users are able to sort each list of content by criteria like unique identifier, title, and so forth. Relationships between content items (i.e. relating a Powerpoint presentation to a sponsor message) are also intuitively managed in the dashboard.
AppBurst understands the challenges of uploading massive amounts of content for a mobile app and offers a few alternatives to simply uploading each piece of content individually. Certain types of content is importable via Excel Spreadsheets provided they are in the correct format with proper labels attached. Certain content already available on a website or via third-party source (e.g. blog posts or videos) may be integrated by an AppBurst developer as a one-off process with subsequent updates to the original source also applied to the mobile app.
Another option is to work with AppBurst on building a custom data connector for instances when an existing content management system (CMS) already contains a large majority of content to be included in the mobile app. In the final instance, the AppBurst Dashboard is still used to manage features like color schemes and push alerts; an option to force update content from the existing CMS to the mobile app is also available in cases where the typical once-per-day automatic update isn’t fast enough to catch an urgent change, a timely promotion, and so forth.
AppBurst also offers role-based user authorization to give clients complete control over who accesses app content. Admin users may add general roles such as “internal” and “general” and assign created roles to specific app content; users registering in the app must then be accepted or declined. The former are assigned certain roles dictated by admin users to access authorized content in the app. In short, the feature segments app users for a variety of uses; to keep confidential content away from unauthorized users, to create a sense of exclusivity by unlocking certain content to certain users; or to simply better track individual user actions in the app.
Push alerts (i.e. push messages or alerts) enable AppBurst Dashboard admin users to send messages directly to all of the subscribed users of their mobile app, or alternatively a certain subset of users such as only Android devices. AppBurst also supports a "deep link" with push messages—meaning the app user is brought to a specific section or page once tapping on the notification. Sending push alerts to app users around the world in real time—complete with the ability to direct users to a specific content item—gives companies and organizations the flexibility and engagement to promote new products and services or simply let users know about new happenings with the click of a mouse button.
The vast majority of mobile app images may be uploaded via the AppBurst Dashboard, including the app icon, splash screens, and sponsor graphics. While the icon and primary splash screen require a resubmission to Apple for inclusion in the mobile app, all other graphics—such as a secondary splash screen, banner ad, title bar logo, and so forth—can be uploaded and submitted as an app update in real time. Take advantage of this tool to roll out timely promotions of new products, services, or sponsor messages without needing to wait on a mobile application development team to upload the new graphics.
Every mobile application’s color scheme is also customizable via the AppBurst Dashboard to match any organization or company branding. From major elements such as the tab bar along the bottom of the app to accent colors and other small details, the visual presentation of the app may be fine tuned by manipulating over 30 color settings and entering specific hex values or selecting colors from a built-in color palette. Change color schemes in real-time for special promotions or marketing drives and make the app an embodiment of internal initiatives instead of a generic mobile app only meant to share content users.
The AppBurst Dashboard is an invaluable tool for any company or organization considering mobile app development. From changing color schemes in real-time to quickly making content edits and sending push alerts during an important product launch, admin users are able to truly take ownership of the mobile application and avoid inevitable delays associated with contacting mobile app development teams with every change request. The level of control and ability to edit in real-time is simply unavailable to paper material and even the majority of mobile apps. Managing the vast majority of mobile app content without the aid of a support team represents a significant foundational tool for companies and organizations to create a relevant year-round app able to engage users around the world.
For more details on managing a mobile app via the AppBurst dashboard and to speak with a representative about mobile app development for your company or organization: